WordFace by KeelAI — Privacy Policy

About WordFace and this policy

This policy covers the WordFace A1–A2 Garmin Connect IQ watch face, WordFace by KeelAI for Apple Watch and Wear OS (including the iPhone installation and purchase companion), and the separate WordFace Clock by KeelAI Wear OS watch face. These products display vocabulary offline. Other KeelAI apps and Telegram services have separate policies; visiting our website is described below.

Who is responsible

E-com solutions OÜ, registration number 16662128, Ida-Viru maakond, Lüganuse vald, Oandu küla, Allika, 42314, Estonia. Product support: support@keelai.ai. Privacy requests: privacy@keelai.ai.

Data in the Garmin watch face

WordFace uses a vocabulary bundled with the watch face. Language, display and learning preferences, daily progress and recently shown cards are stored locally using Garmin app settings and storage. Free A1–A2 do not require a KeelAI account. The watch face does not send these learning preferences or history to KeelAI servers.

When the corresponding display fields are enabled, WordFace reads the step count, step goal, available heart rate and battery level supplied by Garmin to show them on the watch. These values are processed locally and are not sent to KeelAI. You can hide these fields in the watch face settings.

WordFace operates without advertising, analytics, tracking, cloud synchronization or AI services. It does not use precise location, contacts or the microphone. The optional Garmin purchase and activation are described below. Garmin may process device and activity data separately under its own policies.

Optional Garmin B1–B2 purchase

A1–A2 remain free and offline. B1–B2 can be unlocked for a one-time USD $4.90 payment on supported Garmin models. The optional purchase page uses a KeelAI email sign-in so we can associate the purchase with you and restore it later. It uses session storage for your sign-in token; you can clear it through your browser controls. No additional subscription is created.

Stripe processes the payment under Stripe’s privacy policy. KeelAI stores your account identifier, order, Stripe session identifiers, payment status and timestamps. We do not receive or store full card details. The watch sends an activation code and a randomly generated installation identifier to KeelAI over HTTPS through Garmin Connect. We store the code hash, expiry and installation binding; the code is valid for 15 minutes. Successful access status is stored on the watch for offline use. Study history, heart rate and steps are not uploaded.

We use this data to fulfil and restore your purchase (GDPR Article 6(1)(b)), comply with applicable accounting obligations (Article 6(1)(c)) and prevent activation abuse (Article 6(1)(f)). Order and ownership records are retained while needed to provide restoration and for statutory accounting or legal claim periods. Activation records are kept only as needed to validate access, investigate abuse and resolve support requests. Contact support for purchase or refund questions. For deletion of the optional sign-in account or purchase-related personal data, contact privacy@keelai.ai; legally required records may be retained, and deletion can prevent future restoration.

Apple Watch and Wear OS

WordFace by KeelAI includes its vocabulary and translations in the app. Your language, level, appearance, study schedule and recent card history remain on your device. Apple Watch shares these local preferences with its complication through an on-device app group. The Wear OS complication reads the learning app’s local preferences. WordFace Clock displays time and the selected complication.

These editions do not require a KeelAI account, send study data to KeelAI, include advertising or analytics, or use cloud synchronization or AI services. They do not request health, activity, location, contacts, microphone or payment data. A1–A2 are free. B1–B2 access is offered as a one-time in-app purchase through the App Store or Google Play. The store processes payment and maintains purchase records under its own policies. WordFace verifies the platform purchase confirmation and stores access status locally. The iPhone companion sends access status to the paired Apple Watch through WatchConnectivity. The app does not send payment details, receipts or purchase history to KeelAI. Purchase restoration and refund checks require a store connection; verified access remains on the device for offline use. Links in settings open external websites or apps only when you choose them; those services apply their own privacy policies.

You can change your preferences in the watch app and remove the apps through the device controls. We have no server copy of your study history or preferences. Device backup, restoration and app removal are controlled by Apple or the Android device platform; deleting WordFace does not delete your platform account or independent platform records.

If you contact support

If you email support@keelai.ai or privacy@keelai.ai, we receive your email address, message and any attachments you choose to include. We use them to answer your question, investigate the reported problem and handle privacy requests. The legal basis is our legitimate interest in providing product support and resolving issues (GDPR Article 6(1)(f)); where the law requires us to handle a request or keep a record, Article 6(1)(c) applies.

Contacting support is optional. Please include only the watch model, WordFace version and a description of the problem when relevant. Do not send passwords, sign-in codes or health records. We do not use support messages for marketing or automated decisions with legal or similarly significant effects.

Watch platforms, email and this website

Garmin operates the Connect IQ Store, your Garmin account, device services and app installation or settings transfer. Garmin processes data for these services under its own policies, including https://www.garmin.com/en-US/privacy/connectiq/policy/. The offline design does not mean Garmin collects no platform data.

Apple operates the App Store and Apple device services under Apple’s privacy policy. Google operates Google Play and its Android services under Google’s privacy policy. Your watch manufacturer may provide additional services. Platform account, installation, diagnostics and backup processing are separate from WordFace’s offline learning features. Manage platform records through the relevant provider’s controls.

Our email and hosting service providers process correspondence and website traffic as necessary to deliver and protect those services. Authorized staff may access support messages to resolve requests. We do not sell support correspondence. Data may also be disclosed when required by law. Any transfer outside the EEA must use an applicable lawful transfer mechanism, such as an adequacy decision or Standard Contractual Clauses; contact privacy@keelai.ai for information about relevant recipients and safeguards.

Opening this policy or other keelai.ai pages is separate from running the watch face. Website request data, cookies and consent choices are described in the general website policy at https://keelai.ai/en/privacy.

Storage and retention

We do not maintain a KeelAI server copy of the watch face's local preferences, learning progress or displayed activity data. Local retention and any restoration depend on Garmin's device, app and backup controls. Removing the watch face does not delete your Garmin account or records held by Garmin.

Support correspondence is kept for up to 24 months after the request is closed, unless a longer period is necessary to comply with a legal obligation or handle a legal claim. We delete or minimize it when it is no longer needed.

Your choices and rights

You can change the watch face settings through the controls Garmin provides and remove the watch face from your device. The optional Garmin purchase uses the email identity described above; the offline learning data remains on your device.

For personal data we hold in support correspondence or the optional Garmin purchase, you may request access, correction, deletion, restriction or portability where applicable, or object to processing based on legitimate interests. Contact privacy@keelai.ai. You may complain to the Estonian Data Protection Inspectorate (Andmekaitse Inspektsioon), https://www.aki.ee/en, or your local supervisory authority.

Account and deletion requests

Offline WordFace does not create a KeelAI account; optional Garmin purchases use KeelAI email sign-in. To request deletion of your optional sign-in account, purchase-related data or correspondence held by us, email privacy@keelai.ai. For Garmin account, store or device data, use Garmin's privacy and account controls. We cannot delete records held independently by Garmin.

Children

The offline WordFace products do not ask for an age or date of birth. If a child has sent personal information to support, a parent or guardian can contact privacy@keelai.ai to request its review or deletion. Apple, Google and Garmin account and device requirements apply separately.

Security

We limit access to support correspondence to people who need it for their work. Protect your watch and platform account using the security controls supplied by Apple, Google, Garmin or your device manufacturer. No system can guarantee absolute security.

Contact and updates

Product support: support@keelai.ai. Privacy and data requests: privacy@keelai.ai. Please use the subject “WordFace” so we can identify the product.

We will update this page if the data practices change. Last updated: 31 October 2026.